Google Review QR Code Cards
A Google review QR code turns a camera scan into a direct route to your review page. Learn how to set up the destination, test the customer journey and choose placements that feel natural.
How the QR review journey works
The QR code stores a web address. When a customer scans it, their phone offers to open that address. A well-configured card takes them to the correct business review destination with as few extra steps as possible.
Use the review link for the correct business location, or an updateable TapMii destination.
Scan the finished code on both iPhone and Android and confirm the correct profile opens.
Put it at a natural end point in the customer journey, with enough light and space to scan.
Invite honest feedback with clear, neutral language and let the customer decide.
QR code or NFC?
A QR code is visible and familiar: customers open their camera and scan. NFC can be quicker because a compatible phone only needs to be held near the card. Neither approach is best in every setting.
A combined NFC and QR review card provides a useful fallback. Customers who understand tapping can use NFC, while everyone else can scan the printed code.
Placement and print tips
A QR code needs adequate size, contrast and a clear border. Avoid placing it across a fold, curved edge or reflective surface that makes scanning unreliable. Always test the final printed item rather than only the artwork on screen.
Common questions
Start with the review link for the correct Google Business Profile location, then encode that destination in a QR code. TapMii can supply a ready-to-use card or sticker and help connect its updateable link.
A static QR code itself does not expire, but its destination may stop working if the underlying link changes. An updateable TapMii link lets you change the destination without reprinting the code.
Common causes include low contrast, insufficient clear space, glare, damage, a code printed too small or a camera held too close. Test on several devices in the location where it will be used.
A direct review link normally points to one location. Multi-location businesses should use a clearly assigned card for each venue so customers reach the business they actually visited.
Explore Google Review Card guides
Choose the guide that best matches your business or buying needs.